Where Design Becomes Direction
Frequently Asked Questions

Frequently Asked questions about Design Consulting & Creative Direction

  • Design consulting provides strategic and conceptual guidance for spatial and visual projects. This includes advising on atmosphere, identity, material language, and overall design direction.

  • Design consulting is ideal for:

    • Brands shaping spatial identities

    • Creative teams seeking conceptual clarity

    • Projects requiring strong visual coherence

    Studio Frankenberg acts as a strategic partner throughout the creative process.

  • Yes. Creative direction is an integral part of the studio’s work, ensuring that concept, narrative, and execution remain aligned across all stages of a project.

Frequently Asked questions about Set Design and Spacial Storytelling

  • Set design at Studio Frankenberg focuses on creating environments that support storytelling. These spaces are often temporary yet highly intentional, designed to frame emotion, identity, and visual narrative.

  • Studio Frankenberg works on:

    • Editorial and photographic sets

    • Brand campaigns and visual storytelling

    • Installations and scenographic concepts

    Each set is conceived as a spatial extension of the story it supports.

  • While interior design often focuses on long-term use, set design is narrative-driven and moment-specific. Studio Frankenberg applies the same conceptual depth to both, adapting the approach to the intended lifespan and communicative purpose of the space.

Frequently Asked questions about Interior Design

  • Studio Frankenberg designs interiors that prioritise atmosphere, materiality, and emotional clarity. Each space is developed from a strong conceptual foundation, resulting in interiors that feel intentional, cohesive, and deeply connected to identity.

  • Yes. Studio Frankenberg works on both private residential interiors and selected commercial spaces, always guided by context, narrative, and spatial intention rather than predefined styles.

  • Interior projects typically involve:

    • Concept development and spatial narrative

    • Material, colour, and lighting strategy

    • Furniture and object curation

    • Visual coherence across all spatial elements

    The process balances intuition with precision.

Frequently Asked questions about Process & Collaboration

  • Projects begin with an in-depth conversation to understand the emotional, functional, and narrative goals of the space or environment.

  • A typical process includes:

    1. Conceptual exploration and narrative definition

    2. Visual and spatial strategy

    3. Design development and refinement

    4. Final coordination and delivery

    The process is collaborative, transparent, and adaptable.

  • Yes. Studio Frankenberg works with clients on both individual projects and ongoing creative partnerships, providing continuous design and consulting support.

Frequently Asked questions about Investment & Scope

  • Fees are based on:

    • Project scope and complexity

    • Level of conceptual and strategic involvement

    • Timeframe and deliverables

    Each project receives a tailored proposal following the initial discussion.

  • No. Studio Frankenberg does not offer standardised packages, as every project requires an individual, context-sensitive approach.

Frequently Asked questions about Design, Identity & Emotion

  • Atmosphere shapes perception, emotion, and memory. Thoughtfully designed environments influence how people feel, move, and connect within a space.

  • Identity is translated through material choices, spatial rhythm, colour, light, and narrative coherence. Design becomes a medium through which identity is expressed rather than merely displayed.

Contact & Enquiries

  • If you are seeking creative direction- from brand to space to experience- we look forward to hearing from you.

    alexandra@studio-frankenberg.com

    Tel. +49 151 72 50 67 58
    Adalbertstr. 14, 8
    0799 Munich

  • Yes. Studio Frankenberg offers an initial, non-binding conversation to explore ideas, intentions, and potential collaborations.