Set Design
Graphic Stillness – A Study in Form
For this collaboration between Mytheresa and Loewe, the set design becomes a sculptural dialogue between fashion and space.
Inspired by the graphic nature of the collection, the installation plays with proportion, volume and visual rhythm—where sharp silhouettes meet soft curves, and garments become part of the architecture.
Chairs melt into shoes, balloon heels balance on abstract pedestals, and textures like fur, denim and lacquer converse with high-gloss white surfaces.
The body isn’t just dressed—it’s positioned. Each pose is part of a composition, each object an extension of the look.
Minimal yet playful, the set becomes a stage where fashion is both subject and sculpture.
A choreography of stillness and contrast—this is where object, garment, and gesture collapse into one graphic moment.
Art direction
Sourcing
Curating Props
Set & Event Staging
Client: Loewe x Mytheresa
Fashion, form, and movement become one—where a frayed sneaker finds structure, and garments settle into sculpture. A visual balance between precision and play, stillness and story.
From concept to execution, I was responsible for art direction, prop selection, and set design, ensuring a seamless and well-balanced aesthetic. Each detail was thoughtfully curated to establish a strong visual identity that aligns with the project’s vision while bringing a unique and modern interpretation.
Alexandra von Frankenberg
Founder & Creative Director
Between tension and ease: sculptural gestures meet padded textures, curved lines echo through body and object. The bag becomes part of the composition—weightless, tactile, quietly iconic.
Soft curves meet sharp construction. The bag, with its architectural lines, echoes the folds of the garment—both structured, both fluid. A moment of quiet control within a sculptural setting.
