Set Design
Marina Rinaldi. shape of Joy
For Marina Rinaldi's "The Shape of Joy", I developed and created a holistic concept inspired by the collection's golden lines and pearls, translating them into a world of Kintsugi, craftsmanship and shared creativity.
The experience began with the invitation. Each of the 15 guests received an individual box containing a unique piece of porcelain, a brush, a pearl, gold pigment and a personal invitation - a first introduction to the concept and a small Kintsugi kit of their own.
For the dinner at Alois, I created a series of abstract Kintsugi sculptures from broken porcelain, reconnecting the individual pieces through visible golden lines. These sculptural objects became the centrepieces of the table setting, translating the visual language of the collection into a spatial installation. The menu by chef Rosina Ostler became part of this world.
The guests themselves were invited to become part of the creative process. Each place setting included an individually prepared piece of porcelain alongside a brush, gold and pearls. The custom-designed menu also became a graphic element of the table setting and a working surface for a small Kintsugi experience during the dinner. Each guest could create their own object and take the finished piece home as a personal one-of-a-kind.
From the initial concept and invitation design to the graphics, set design, table setting and guest experience, every detail was conceived as part of one narrative. Kintsugi became more than a visual reference - it became the connecting idea of the evening: making breaks visible, reconnecting them with gold, and creating something new from individual pieces.
Creative Concept
Art Direction
Table Setting
Food Styling
Event Staging
Client: Marina Rinaldi
Location: Alois, Dallmayer
Client: Marina Rinaldi
From the first idea to the smallest detail, Casa Marina was conceived as one complete creative world. From invitation and packaging to graphics, set design, table setting and guest experience, every element was developed as part of one holistic concept.
From the initial concept to the final installation, art direction, prop selection and set design came together as one considered process. A carefully balanced mix of objects and materials gave the project a distinct visual identity and a contemporary point of view.
Alexandra von Frankenberg
Founder & Creative Director
Inspired by the collection’s golden lines and pearls, I created a series of abstract sculptures from broken porcelain, reconnecting each fragment with gold. Kintsugi became the visual language of the project — celebrating imperfection, transformation and the beauty of creating something new.
From the first idea to the smallest detail, Casa Marina was conceived as one complete creative world. From invitation and packaging to graphics, set design, table setting and guest experience, every element was developed as part of one holistic concept.
Photography: Michael Frick