Set Design
The Art of Blooming.
For SACLÀB's Festive Season Event at Bayerischer Hof Munich, I developed and created a series of floral sculptures in which the bags themselves became part of the installation.
Using fresh flowers, I created individual compositions for each piece - some monochromatic and tone-on-tone, others abstract and deliberately contrasting. Presented on white gallery plinths, the arrangements were staged as sculptural art objects in their own right.
Bag, flower, colour and form merged into one composition, transforming a classic product presentation into a small gallery of floral objects. From the initial concept and set design to the hands-on execution, the entire installation was conceived and created as one cohesive visual worlds.
Concept & Execution by Studio Frankenberg
SACLÀB — FESTIVE SEASON
Art Direction
Creative Concept
Set Design
Set & Event Staging
Client: SACLAB
Location: Bayerischer Hof, Munich
Client: SACLÀB
Bag, flower, colour and form merged into one composition, transforming a classic product presentation into a small gallery of floral objects.
»From concept to execution, I was responsible for art direction, prop selection, and set design, ensuring a seamless and well-balanced aesthetic. Each detail was thoughtfully curated to establish a strong visual identity that aligns with the project’s vision while bringing a unique and modern interpretation.«
Alexandra von Frankenberg
Founder & Creative Director
Using fresh and dried flowers, I created individual compositions for each piece - some monochromatic and tone-on-tone, others abstract and deliberately contrasting.
For SACLÀB's Festive Season Event at Bayerischer Hof Munich, I developed and created a series of floral sculptures in which the bags themselves became part of the installation.
