Set Design
The Art of Blooming.
For SACLÀB's Festive Season Event at Bayerischer Hof Munich, I developed and created a series of floral sculptures in which the bags themselves became part of the installation.
Using fresh flowers, I created individual compositions for each piece - some monochromatic and tone-on-tone, others abstract and deliberately contrasting. Presented on white gallery plinths, the arrangements were staged as sculptural art objects in their own right.
Bag, flower, colour and form merged into one composition, transforming a classic product presentation into a small gallery of floral objects. From the initial concept and set design to the hands-on execution, the entire installation was conceived and created as one cohesive visual worlds.
Concept & Execution by Studio Frankenberg
SACLÀB — FESTIVE SEASON
Art Direction
Creative Concept
Set Design
Set & Event Staging
Client: SACLAB
Location: Bayerischer Hof, Munich
Client: SACLÀB
Sculptural floral arrangements brought the bags into a vivid interplay of colour and shape, giving the display the feel of an intimate art exhibition.
A strong set design begins with a clear idea. From there, a visual world takes shape, bringing together space, colour, form and objects to create a distinct atmosphere.
Alexandra von Frankenberg
Founder & Creative Director
Fresh and dried flowers were paired with each piece, from monochromatic, tone-on-tone arrangements to abstract compositions shaped by deliberate contrasts.
For SACLÀB’s Festive Season event at Munich’s Bayerischer Hof, a series of floral sculptures transformed the bags into an integral part of the installation.
Photography: Michael Frick