Set Design
INTO THE GREEN.
For SACLÀB, I created a summer installation that transformed the space into a sculptural green landscape. Moss-covered cubes, grasses and different levels merged into a world of their own, with the bags becoming part of the landscape itself.
The idea was to move away from a classic product presentation and make each piece appear almost like a living element within this world - emerging from the landscape like plants, mushrooms, animals or butterflies in a meadow. The bags became art objects in their own right, while at the same time feeling naturally embedded in the scenery around them.
At the centre, a large green platform formed the heart of the installation, surrounded by smaller individual landscape compositions across the tables. Together, they created an abstract interpretation of a summer meadow - somewhere between nature, sculpture and fashion.
Art Direction
Creative Concept
Set Design
Set & Event Staging
Client: SACLÀB
Location: Koenigshof, a Luxury Collection Hotel, Munich - The Green
Client: Saclàb
The bags were woven into the visual composition, becoming an integral part of the scene while retaining their own sculptural presence.
»From concept to execution, I was responsible for art direction, prop selection, and set design, ensuring a seamless and well-balanced aesthetic. Each detail was thoughtfully curated to establish a strong visual identity that aligns with the project’s vision while bringing a unique and modern interpretation.«
Alexandra von Frankenberg
Founder & Creative Director
Each piece was imagined as part of a meadow landscape, blending into its forms like flora and fauna rather than standing apart as a traditional product display.
A green platform anchored the installation, while smaller landscape compositions unfolded across the surrounding tables.
Photography: Michael Frick